Tag: single-customer-view
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Why does identity resolution fail, and how do you fix it?
Identity resolution is the layer every other data project stands on, and the one most teams skip. Below 60% coverage your personalisation and attribution are guesses. Build the spine deterministically.
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Why is your customer data fragmented, and how do you fix it?
Every tool you buy ships its own customer table. That is how silos are born. The fix is a leadership decision, not a licence: name one master and resolve records on keys you can trust.