Tag: CRM
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Why does identity resolution fail, and how do you fix it?
Identity resolution is the layer every other data project stands on, and the one most teams skip. Below 60% coverage your personalisation and attribution are guesses. Build the spine deterministically.
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Why is your customer data fragmented, and how do you fix it?
Every tool you buy ships its own customer table. That is how silos are born. The fix is a leadership decision, not a licence: name one master and resolve records on keys you can trust.
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How does poor data quality undermine AI, and how do you fix it?
Feed a model bad data and it scales your errors instead of your revenue. Poor data quality costs the average company 12.9 million dollars a year. The fix is a habit, not a one-off cleanup.
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Customer Data Maxxing
Use your teams energy to maximise your customer data. Everyone’s “data-driven” now. Sure they are. And yet most mid-sized businesses are sitting on years of customer data and using a fraction of it. It’s the gym membership of business assets — paid for, rarely touched, vaguely guilt-inducing. Here’s the maths that should annoy you. You’ve…