Tag: consent
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How do you personalise without crossing the creepiness line?
Personalisation feels creepy when you use data the customer did not expect. The fix is a rule of use, not less data, and a value exchange the customer can see.
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How do you handle consent and privacy without killing personalisation?
Privacy rules feel like they block personalisation because consent lives apart from the profile it governs. Treat consent as a first-class data type: captured once, enforced everywhere. Then it stops fighting revenue.