Tag: CDP
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Why did your CDP become another silo, and what replaces it?
You bought a CDP to end the single-view problem. Layered onto fragmented systems, it became one more isolated store holding partial profiles. The fix is composable: the warehouse as the single store, with identity, modelling, and activation as services on top.
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The Half-Life of Data (1 of 3)
Data has a half-life. It is worth the most the day you capture it, then it decays. Here is the decay curve by data type, and the one move that beats it.