Tag: customer retention
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The Playbook: Act Before the Data Decays (2 of 3)
You do not need better data. You need to act on the data you already have before it decays. A practical playbook for mid-market CDOs.
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Customer Data Maxxing
Use your teams energy to maximise your customer data. Everyone’s “data-driven” now. Sure they are. And yet most mid-sized businesses are sitting on years of customer data and using a fraction of it. It’s the gym membership of business assets — paid for, rarely touched, vaguely guilt-inducing. Here’s the maths that should annoy you. You’ve…