Tag: customer data
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The Governance Trap: How You Are Killing Your Own Data (3 of 3)
Half your data decay is self-inflicted. You capture age instead of DOB. You expire cookies faster than the law requires. None of this is the regulator fault. It is a design choice you can reverse.
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The Playbook: Act Before the Data Decays (2 of 3)
You do not need better data. You need to act on the data you already have before it decays. A practical playbook for mid-market CDOs.
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The Half-Life of Data (1 of 3)
Data has a half-life. It is worth the most the day you capture it, then it decays. Here is the decay curve by data type, and the one move that beats it.
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Customer Data – The Asset you never put on the balance sheet, but should
Ten years ago, Gartner made a promise on behalf of every company with a database. By 2020, it said, one in ten organisations would run a profitable business unit built on selling their own information. A neat idea, with a name: infonomics. I wrote about it at the time with some enthusiasm. The deadline came…
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Customer Data Maxxing
Use your teams energy to maximise your customer data. Everyone’s “data-driven” now. Sure they are. And yet most mid-sized businesses are sitting on years of customer data and using a fraction of it. It’s the gym membership of business assets — paid for, rarely touched, vaguely guilt-inducing. Here’s the maths that should annoy you. You’ve…