Tag: accountability
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Why does nobody own your martech stack, and what does it cost you?
Marketing pays half the martech bill. IT and other teams cover the rest, so nobody owns the whole thing. The fix costs an org-chart line, not a budget: name one owner accountable for the full stack.
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Why do data leaders last under three years, and how do you make the role stick?
Data leaders churn because they run data as a control function nobody asked for, while the value they create stays invisible to the board. Make the role stick by operating as a business partner tied to a P&L.